NBC Sports Extends USA Track and Field Rights A…read more.
NBC Sports has renewed its media rights agreement with USA Track and Field (USATF), securing coverage of major events in the lead-up to the 2028 Los Angeles Olympics. The deal ensures continued nationwide broadcasting of key competitions, including the USATF Outdoor Championships and Olympic Trials.
The renewed partnership highlights NBC Sports’ commitment to showcasing track and field, one of the most popular Olympic sports. With LA28 approaching, the network aims to provide extensive coverage of American athletes as they prepare for the Games. The agreement includes live broadcasts, digital streaming, and on-demand content across NBC, Peacock, and other platforms.
“We are thrilled to extend our relationship with NBC Sports as we build momentum toward LA28,” said USATF CEO Max Siegel. “This partnership helps bring our athletes and events to millions of fans nationwide.”
NBC Sports has a long history of covering track and field, having broadcasted the Olympics and USATF events for decades. The renewed deal ensures that fans will have access to top-tier competitions, featuring the nation’s best sprinters, distance runners, and field athletes.
As track and field gains more attention ahead of LA28, NBC Sports’ expanded coverage will play a crucial role in promoting the sport. With increased visibility and accessibility, the partnership aims to inspire the next generation of athletes while keeping fans engaged in the journey to the Olympics.
