NASCAR driver Bubba Wallace has reportedly issued a stunning ultimatum to team co-owner Michael Jordan: offer a salary increase that exceeds that of Hendrick Motorsports star Kyle Larson, or risk losing him to another team.
Sources close to the situation reveal that Wallace, who currently drives the No. 23 car for 23XI Racing, feels underappreciated given his growing marketability, consistent performance improvements, and role as the face of diversity in NASCAR. Wallace allegedly told Jordan and team officials that unless his contract is renegotiated to surpass Larson’s earnings, he will seek new opportunities for the 2026 season.
The proposal reportedly left Michael Jordan “stunned,” according to insiders, who claim Jordan responded with calm but powerful words that left Wallace speechless. While Jordan did not immediately reject the demand, he emphasized the importance of performance and long-term value, noting that contracts must align with results both on and off the track.
Wallace’s current contract runs through the 2025 season, but with the NASCAR driver market heating up, Wallace’s camp appears eager to leverage his popularity and competitive standing.
Industry analysts are divided — some argue Wallace deserves elite-level pay due to his brand appeal and growth, while others believe such a demand could damage team chemistry and overvalue potential.
As negotiations reportedly continue behind closed doors, the pressure now mounts on 23XI Racing to secure its star driver — or prepare for a high-stakes split.
