Dana White has added a new bull to his PBR (Professional Bull Riders) lineup, and it’s got a name as bold as its owner: Dana White’s Playmate. Known for branding everything from Dana White’s Contender Series to Dana White’s Lookin’ for a Fight, the UFC CEO continues the trend with his new beast, joining existing bulls Sour Diesel and White Thunder.
This new addition replaces the notorious Twisted Steel, a bull once feared for seriously injuring Donald “Cowboy” Cerrone. Dana White’s Playmate was set to debut at the PBR Teams event during The World @ Team Missouri Championship Game in Kansas City on April 24, 2025 — a cross-promotional event blending UFC, WWE, and PBR under TKO’s umbrella.
However, the debut didn’t go as planned. The bull bucked rider Dustin Herman violently in the chute before the gate opened, resulting in a disqualification and a 0.00 BullScore. White confirmed on Instagram that the rider is okay, adding that his bull “was not F—KIN around tonight.”
Despite the rough start, White likely sees the incident as part of building the bull’s fearsome reputation — perhaps even aspiring for Dana White’s Playmate to carry the same menace Twisted Steel once did.
